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Comment définir sa stratégie sur les réseaux sociaux + Outils clés ?

Catégories : Formation
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Partager sur les réseaux sociaux

À propos du cours

Dans le processus de développement d’une entreprise de nos jours, les médias sociaux constituent un canal incontournable aujourd’hui.

Le développement d’une communauté performante sur les médias sociaux permet la génération des prospects (leads), l’acquisition des nouveaux clients, l’accroissement de la visibilité ou encore le développement de la marque pour attirer les nouveaux talents.

Alors pour y arriver à faire cela, s’appuyer sur une stratégie réseau sociale est une parmi plusieurs. Dans ce cours, nous allons parcourir ensemble comment établir une telle stratégie pour votre entreprise. Nous allons voir ensemble comment s’y prendre et également les outils avec lesquels vous pourriez faire usage pour gérer l’ensemble de vos comptes réseaux sociaux de manière productif et être efficace dans vos tâches.

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Qu’allez-vous apprendre ?

  • Comment s’exprimer sur les réseaux sociaux
  • Comment Développer et animer une communauté en ligne
  • Gestion de la relation client
  • Retour sur investissement
  • Outils pour gérer vos pages réseaux sociaux
  • Bonus

Contenu du cours

Comment s’exprimer sur les réseau sociaux ?
Les médias sociaux constituent une opportunité majeure pour permettre aux entreprises de s’exprimer et pour cela, il nécessite une stratégie pour créer l’engagement de la communauté. Les points essentiels pour mieux réussir sa prise de parole sur les réseaux sociaux.

  • Fixer des objectifs précis
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  • Rédiger une ligne éditoriale
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  • Définir votre Cible
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  • Choisir les médias sociaux
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  • Offrez un contenu varié
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Développer et animer une communauté en ligne

Gestion de la relation client

Le retour sur investissement
Il est très important de mesurer le retour sur investissement effectué pour l'atteinte des objectifs fixé.

Bonus
Ici, nous mettons à votre disposition, un ensemble de ressources qui pourront vous aider à aller plus loin dans la mise en place et la réussite de votre stratégie de réseau social.

Obtenez votre certificat

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Emmanuel FOTSO
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