Créer une Présence en Ligne Gagnante : Allier Expérience Client, SEO et Marketing Digital pour Réussir en ligne

This training aims to help business leaders, entrepreneurs and project leaders understand the strategic importance of an effective online presence. They will learn how to design a website that attracts, satisfies and retains users, while respecting good SEO practices and leveraging digital marketing tools to boost their sales in Africa.

Training Objectives:

• Understanding the importance of an online presence optimized for user experience.
• Effectively integrate SEO and digital marketing tools to increase visibility and sales.
• Learn how to design a website that meets user expectations while respecting web quality standards.
• Explore best practices for animating a website and maximizing its commercial potential.

This training will be a practical and interactive guide, allowing participants to better understand the challenges and opportunities of digital in Africa, while giving them concrete tools to succeed in their digital transition.